Women Will Create Meets... The Fashion Cultivator
Hey I’m Leah, I’m a fashion brand consultant based in London and the founder of ‘the fashion cultivator.’
Last year I made the scary but exciting decision to leave my full-time job as a fashion buyer at Topshop to brave the freelance life. I traded in developing successful, profitable product for a high-street giant to help smaller brands & designers develop & grow into successful, profitable businesses.
I’ve worked in the fashion industry for over 10 years, predominantly in buying but also in PR & editorial; and I’ve been lucky enough to work for & alongside many amazing brands including ASOS, Adidas, Stella McCartney & Kendall & Kylie Jenner. I have also created & developed a variety of new brands from scratch so I understand every factor that goes into building a brand - from the initial concept to launching that product on the market with a bang.
With an infectious attitude & a holistic approach I currently consult on the following areas - business planning, branding & strategising, trend forecasting & analysis, creative direction & product development, sourcing, distribution and visual content creation. Starting a fashion brand (or any business!) can be very hard as you often have to figure most things out along the way, so that’s where I come in. Through sharing my expertise, experience & ideas or even just being someone to bounce ideas off - I can help brands develop & grow successfully. And there is no greater feeling to me than working with someone with such passion & drive to help them create something magical!
The most important thing I have learnt so far whilst running a business is to always remain resilient no matter what is thrown at you - you have to try & treat every failure as a lesson learnt and see it as another stepping stone towards success. I also try to network as much as possible to meet other business owners who can share advice when I myself am feeling unsure or overwhelmed.
In 5 years time I would like the fashion cultivator to have grown from a one-girl-band into a larger business offering clients even more services such as digital, PR & marketing. Working with more clients around the globe would also be the dream!
When I’m not working you’ll either find me unwinding in a spin class with my best girls (total fitness addict!) or in the nail salon getting a fresh shade of pink on my acrylics. I can also be found watching The Kardashians… Guilty!